Amplifon Magyarország Kft.

What happened

The Hungarian DPA imposed a €200,000 fine on Amplifon for sending direct marketing letters. The company mislead approximately 3-400.000 data subjects about the purposes of processing and unlawfully used consent as a legal basis.

Summary from GDPRhub (noyb), written by its volunteers, not by Fino. CC BY-NC-SA 4.0.

Rules involved

• Art. 5Principles relating to processing of personal data5(1)(a) · 5(1)(b)Read →
• Art. 6Lawfulness of processing6(1)(a)Read →
• Art. 12Transparent information, communication and modalities for the exercise of the rights of the data subject12(1)Read →
• Art. 14Information to be provided where personal data have not been obtained from the data subjectRead →

• Data principles
• Transparency
• Unlawful processing