Not named in the source

What happened

The Belgian DPA held that, under the GDPR, direct marketing via email may not require the data subject's consent. However, it is still necessary to inform the data subject pursuant to Article 14 GDPR at the latest at the time of initial contact.

Summary from GDPRhub (noyb), written by its volunteers, not by Fino. CC BY-NC-SA 4.0.

Rules involved

• Art. 5Principles relating to processing of personal data5(1)(c) · 5(1)(e)Read →
• Art. 6Lawfulness of processing6(1)(f)Read →
• Art. 14Information to be provided where personal data have not been obtained from the data subjectRead →
• Art. 15Right of access by the data subjectRead →
• Art. 21Right to objectRead →

• Data principles
• Data subject rights
• Transparency
• Unlawful processing